this university is shaping the possibilities of tomorrow.

university of la verne

This is no ordinary university environment. More than 45 percent of graduating students become the first in their family to earn an undergraduate degree or higher. And nearly 80 percent of students work part- or full-time jobs while earning their degree. No matter the path that leads each student across the commencement stage, they do so with the confidence to achieve beyond their imagination.

goal

Develop the university's first ever comprehensive advancement campaign.

outcome

Guided by the brand platform and messaging system our agency developed to steward institutional brand marketing communications, we brought to life an authentic University of La Verne story. A story that demonstrated the need to increase capital, endowed chair, and scholarship budgets in order to continue to create learning opportunities for future generations of students. Our agency's work included writing, designing, and producing the campaign identity, case statement, supporting literature, microsite, video, and advertising. To ensure long-term maintenance of the $125 million fundraising campaign, we provided the Office of Advancement with a campaign standards guide.

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