this is a wicked set of annual reports.


Rooted in the action sports, fashion, and music influences of the California lifestyle, Pacific Sunwear sells a combination of surf- and skate-branded casual apparel, accessories, and footwear designed to appeal to teens and young adults.


Communicate the power of this niche market; explain how and why kids from California to New York are living the dream.


For six years we told the evolving financial story of this market-leading specialty retailer that had grown from one shop in coastal California to nearly 740 retail locations across the nation. We helped the CEO and investor relations team explain how each year's business decisions and cultural trends contributed to the company’s sales and earnings growth. And our work won multiple AR100 awards from The Black Book—the pinnacle international annual report design awardOne annual report was even featured in a McGraw-Hill postgraduate accounting textbook.


historical annual report client list