This Is Banking With Your Best Interests at Heart
Tech CU
Introducing the first comprehensive, integrated consumer advertising campaign for a 55-year-old nonprofit credit union that has its members’ best interests at heart.
Goal
Evolve the brand from mediocre to magnificent. Do it in a big way. Produce an advertising campaign that encourages prospective members to question their existing financial relationship—to switch banks. Build brand awareness. And redesign everything under the sun.
Outcome
To support our “Bank Happily Ever After” campaign, we wrote the scripts and produced broadcast television and radio commercials. Supporting online display banners, out-of-home boards, print, and digital transit were developed. We created retail graphics. And we redesigned the website. In the end, there was nothing left to do.
Postcampaign research proved our work increased brand awareness that led to record membership and new account activity. Creative awards included multiple ADDYs, along with additional national recognition.
