TastingRoom: Bring the Experience Home

tastingroomSome days in the design biz are definitely better than others. We had the good fortune to work with our friends at TastingRoom to help them develop their new brand. The concept is truly revolutionary—a tasting room delivered right to your door, followed by the opportunity to buy the wines you’ve tasted at a really great price. Of course I offered to beta test the program. What fun when I received my first batch of 6 – 2oz mini bottles of Pinot Noir from one of my favorite wineries, De Loach Vineyards. Patricia, my fellow taster, and I decided not to read the beautifully designed informational piece about each wine until after we had sipped all six samples. After much discussion about “nose,” fruit,” “complexity,” and “I wish we had more”, we selected a couple bottles of our favorites. We placed our order and it was delivered to our door within a few days. This is way better than Netflix. We not only had fun drinking the wine—our design team had a blast designing the perfect brand and packaging to launch this innovating new concept. Check them out at tastingroom.com.

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