Easter Seals Oregon: Stewarding a National Brand
For more than twenty years Michael Patrick Partners has befriended community organizations that make a real difference in the lives of people they serve. To those organizations we offer our professional expertise and a commitment to help spread their word. Two years ago our Portland office offered its services to Easter Seals Oregon. We knew we could help steward the national communications strategy at the local level. Easter Seals is one of the most recognizable brands in the country—a huge brand that has evolved its position to provide services, education, outreach, and advocacy so that people living with autism and other disabilities can live, learn, work and play in our communities. A cause worth supporting. Today we’re devoted to supporting all that Easter Seals Oregon touches. And we do it through multiple channels. We now have a seat on the Board, we design the annual report, create key communications literature, develop environmental graphics, and produce videos for the development staff. As a result we’re also honored to call David Cheveallier, Easter Seals Oregon, CEO, (and his executive staff) a close friend. There’s a lot of work ahead to strengthen the brand—we’re up to the challenge. Our goal is see other design firms make a long-term commitment to community organizations and to make a difference in their own way.