New Work: FreebeePay
Introducing a brand new mobile coupon/loyalty/payment environment designed to help consumers save money, earn discounts/coupons, share discounts through social networks, donate to nonprofits, and pay for products and services at participating retailers. What the company needed to introduce the app was an innovative brand personality. Gee, what design firm do you think they select for the assignment? The success of the branded environment hinged on connecting with the female target audience. Examine this fun and highly successful strategic brand development program that has the industry buzzing! Check them out at www.freebeepay.com.