New Work: The BillFloat Brand Takes Flight

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The new economy has ushered in a wave of online business innovations that our firm is helping to bring to market. Today, a growing number of people find that unexpected expenses, or work losses, make it difficult to pay bills on time. San Francisco based BillFloat pays creditors directly, and then customers repay BillFloat through an automatic deduction from their bank account or debit card. BillFloat asked us to build its brand from the ground up including the brand platform and messaging, logo, company identity system, exhibit graphics, and website. This new consumer friendly brand refresh was just the lift they needed to make a splash in the marketplace. Check them out at
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