New Work: Granite Unveils its New Brand
Granite is one of the nation's largest heavy civil contractors and construction materials producers—best known for providing transportation infrastructure projects including roads, highways, tunnels, bridges, mass transit facilities, and airports. Unfortunately somewhere along the way the Granite brand had lost its way. Having worked with Michael Patrick Partners for many years we were the perfect fit to get the brand back on the road. The brand development program included the design of a new brand identity, brand identity guidelines, fleet vehicle identification system, annual reports, corporate apparel, and website.