New Work: Menlo Park Chamber Brand Refresh
Menlo Park is an affluent city in the San Francisco Bay Area situated next to Palo Alto and Stanford. It's also home to the worlds leading venture capital community and is one of the most educated cities in the United States. You'll find it ranked in CNN's top "Best Places for the Rich and Single" to live, park their electric Teslas, and sip fine wine. But even with all these accolades, there was a problem. The city's brand—presented by the old Chamber of Commerce—made Menlo Park look like Barney Fife's Mayberry. A refreshed brand development program was needed. The new Chamber called us in to develop a vibrant brand identity (logo), website, and environmental graphics placed at key transit locals to promote main street merchants and events. Now the brand is as dynamic as the shining little city it represents.