New Work: Host Analytics Brand Refresh

CFOs suffer from an undeserved reputation as boring one-dimensional bean counters. Stuffed shirts with no street cred. That is so wrong. Now, with our help, Host Analytics is changing the perception for how CFOs help move organizations to the new level. Host is a leader in cloud-based financial applications including planning, close, reporting, and analytics. Host's product suite empowers today's CFOs to get the answers they need to execute critical financial processes faster, increase business agility, and lower costs. For the past year, we've worked to refresh and realign the Host brand into a vibrant contemporary personality. Our participation included developing a brand platform, messaging system, digital advertising, and a responsive website. Yep. That could be your CFO—turn him (or her) lose with Host.

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