New Work: Ladera Oaks
Northern California families have myriad choices for equestrian, golf, swim and tennis clubs. But only a handful meet the criteria as exclusive private venues. As a result, marketing management must continue to stay in step with the needs of discriminating consumers and communicate those attributes to attract desirable clientel. Our firm was brought in to refresh the Ladera Oaks brand to ensure it reflected the care-abouts of young super affluent families. The challenge was to develop a brand that was contemporary but not rankle the older membership base. We designed new club apparel, environmental graphics, logo, and marketing materials. Hip, but not too hip.