New Work: Scott Wealth Management Group Brand Refresh
Wells Fargo Advisors is one of the nation's premier financial services firms, serving clients nationwide through more than 15,000 financial advisors. One of most respected regional advisement firms, Scott Wealth Management Group, came to us with a request to refresh their brand but at the same time, work within the confinement of the Wells Fargo brand guidelines. Scott wanted a brand that broke the mold typically presented by stogy financial firms—the goal was a contemporary image to connect with an audience looking for proven new thinking and tested new approaches to protect and grow wealth. Our work involved developing a messaging system to guide all copywriting, a multi-level suite of sales and marketing literature, and website.