this is a wicked set of annual reports.

pacsun

Rooted in the action sports, fashion, and music influences of the California lifestyle, PacSun sells a combination of surf- and skate-branded casual apparel, accessories, and footwear designed to appeal to teens and young adults.

goal

Build brand value among investors by creating annual reports that capture the youthful and optimistic spirit of the national surf- and skate-wear retailer.

outcome

For six years we told the evolving financial story of this market-leading specialty retailer that had grown from one shop in coastal California to nearly 740 retail locations across the nation. We helped the CEO and investor relations team explain how each year's business decisions and cultural trends contributed to the company’s sales and earnings growth. And our work won multiple AR100 awards from The Black Book—the pinnacle international annual report design awardOne annual report was even featured in a McGraw-Hill postgraduate accounting textbook.

recognition

historical annual report client list

  • Abgenix
  • Activision
  • Allergan
  • American States Water Company
  • Beringer Vineyards
  • CAI International
  • Calpine
  • E*TRADE
  • Easter Seals Oregon
  • Genentech
  • Granite Construction
  • Hambrecht & Quist
  • Hercules Capital
  • Logitech
  • National Semiconductor
  • Oracle
  • Pacific Sunwear of California
  • PeopleSoft
  • Pete's Brewing Company
  • Plantronics
  • Portland General Electric
  • RockShox
  • Ronald McDonald House at Stanford
  • Ross Stores
  • Schnitzer Steel
  • Siebel Systems
  • Spieker Properties
  • Symantec
  • The North Face
  • Umpqua Holdings
  • Union Bank