this is a global advancement campaign.

shawnigan lake school

Widely regarded as one of the foremost international boarding schools, Shawnigan Lake School approached its one-hundredth birthday and embarked on a centennial capital campaign to transform its campus and secure its financial future.

goal

Steward key strategic quiet and public phases of a four-year centennial campaign to help raise $40 million.

outcome

Driven by the idea of “building on strength,” we developed a messaging strategy to help the board of governors launch and guide the centennial campaign. We then wrote the global development campaign's long-range plan (statistical analysis and expenditures). From there we created the campaign brand identity, development presentations, and case statement. The campaign brought to life present-day stories of strength that exemplify the school’s century-long legacy of dedication to providing students with an education that encompasses the mind, body, character, and spirit. The campaign $50 million in cash and pledges—goal by $10 million.

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