this is today’s most relevant business school.

leavey school of business

The Leavey School of Business sits at the hub of the world’s most innovative business environment. Here lines are blurred between where the campus ends and a vibrant entrepreneurial landscape begins. Meet Silicon Valley’s business school.


Grow awareness, on a national level, of the renowned program. Spread the word of an environment that produces business-ready graduates imbued with unshakable ethics.


A comprehensive admissions enrollment campaign was developed for segmented audiences: undergraduates, graduates, and executives. To engage these disparate student groups, a 46-page viewbook was created to present the attributes of each program. From there a series of traveland program booklets was designed—specific to each curriculum—addressing top-of-mind care-abouts. The School’s website was also populated with new messaging and key visual elements. And to thank prospective students for their interest, campus-visit packages and thank-you gifts were produced.

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