this is a first.

tech cu

The first comprehensive, integrated consumer advertising and media campaign for a 55-year-old, nonprofit credit union that has its members best interests at heart.


Produce a creative campaign that encourages prospective members to question their existing financial relationship, while building brand awareness and value for Tech CU.


To support our "bank happily ever after" campaign, broadcast television and radio commercials, digital transit and out-of-home boards, print, and online display banners were developed. Post-campaign research proved our work increased brand awareness that lead to record membership and new account activity. Our work also won multiple ADDY awards.


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