this is a world-renown venture brand.

mayfield

Here's a global venture capital firm with $3 billion in assets under management and 46 years of successfully investing in companies like Amgen, Genentech, Lyft, and SanDisk. Of its portfolio companies, 114 have gone public and 160 have been acquired.

goal

Develop a refreshed brand strategy and visual identity, positioning Mayfield as a people-focused venture capital firm.

outcome

Mayfield’s approach is to invest in people more than technologies or products. Because people make products—not the other way around. With that focus in hand, we articulated a brand strategy and messaging system to guide the story throughout all marketing communications. And to pay-off the brand, we designed a distinctive new wordmark and developed a new website to reintroduce Mayfield to the world.



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