this is a world-renown venture brand.
Develop a refreshed brand strategy and visual identity, positioning Mayfield as a people-focused venture capital firm.
Mayfield’s approach is to invest in people more than technologies or products. Because people make products—not the other way around. With that focus in hand, we articulated a brand strategy and messaging system to guide the story throughout all marketing communications. And to pay-off the brand, we designed a distinctive new wordmark and developed a new website to reintroduce Mayfield to the world.
historical financial services client list
- Bank of America
- Cathay Bank
- Correlation Ventures
- First Tech Federal Credit Union
- Hambrecht & Quist
- Hercules Capital
- Institutional Venture Partners
- JMP Group
- JPMorgan Chase & Co.
- Redpoint Ventures
- Stanford Federal Credit Union
- Strand Atkinson Williams & York
- Tech CU (Technology Credit Union)
- Top Tier Capital Partners
- Umpqua Bank
- Umpqua Holdings
- Union Bank
- Wells Fargo