this is trading on a dime.

fortex

Fortex accelerates trade executions and sophisticated trading strategies for broker dealers, banks, hedge funds, investors, market makers, money managers, and traders around the world. With a massive audience comes a massive need for intuitive messaging.

goal

Develop key brand management tools to steward the Fortex institutional brand and product portfolio.

outcome

To guide marketing communications, our agency responded by crafting an institutional brand platform and messaging system that addressed customer care-abouts. We then refreshed the Fortex brand identity (logo) and critical communication tools—including the institutional website. We left Fortex with a visual identity standards guide to ensure proper management of their brand as the organization experienced rapid growth. The brand strategy and design tools helped elevate the value of the Fortex brand.

recognition

historical financial services client list

interested in more financial services work? see our portfolio.