this is the original clambake.

at&t pebble beach national pro-am

In 1937 Bing Crosby brought a group of friends together to raise a little money for local Monterey Bay charities through golf and a clambake. Today this PGA TOUR event is known around the world as the AT&T Pebble Beach National Pro-Am.

goal

Refresh one of the most loved, internationally recognized events on the PGA TOUR into a highly polished and consistent identity for the digital world.

outcome

After we updated the identity, our staff developed the tournament website, course signage, tee box graphics, and a standards guide. Myriad applications had to be considered, from simple decals to complex multicolor embroidery for high-end golf apparel.

interested in brand identity and brand refresh work? see our logo portfolio.