michael patrick partners completes brand strategy for growth-stage startup
Swift Navigation Gets Innovative New Brand
MENLO PARK, CA — Michael Patrick Partners, a nationally recognized creative agency, announced today that it has completed a brand refresh for GPS technology innovator Swift Navigation, located in San Francisco, California.
Swift Navigation’s technology is being integrated into unmanned aerial vehicles, autonomous vehicles and robotic systems, as well as agricultural and survey-and-control applications worldwide.
As the company evolved from an early-stage to a growth-stage startup, it required a more relevant positioning and branded marketing environment to attract high-volume OEM customers. The agency developed a multilevel marketing environment that included an updated messaging system, a new logo, brand identity guidelines and an information-rich website.