michael patrick partners completes santa clara university admissions campaign
New Approach to Admissions Enrollment Marketing
MENLO PARK, CA — Michael Patrick Partners, a nationally recognized creative agency, announced today that it has completed an undergraduate admissions enrollment program for Santa Clara University.
Working in tandem with research firm SimpsonScarborough, the agency crafted a creative strategy and messaging system to guide a multilevel marketing campaign. The keystone of the communications strategy was a 52-page viewbook that took a unique approach to attracting the best and brightest prospective undergraduates from around the world. The viewbook tells the story of Santa Clara University — the only institution that has spent the past 150 years effecting change from the heart of the most innovative place on earth: Silicon Valley.back to all posts