michael patrick partners technology client acquired for $4.2 billion
Brand Refresh Leads to High-Profile Market Presence
MENLO PARK, CA — Michael Patrick Partners, a nationally recognized creative agency, announced today that one of its many brand refresh clients, FEI (NASDAQ: FEIC), of Hillsboro, Oregon, has been acquired by Thermo Fisher Scientific Inc. (NYSE: TMO) for $4.2 billion.
In 2013, FEI, the leader in high-performance electron microscopy, hired Michael Patrick Partners to refresh and redesign its global brand from the ground up. The goal was to provide relevance to an identity that had been modified multiple times through the years. Brand strategy and design issues were resolved during a comprehensive two-year program that included a new identity, a communications strategy, messaging, plus brand and communication guidelines to be applied to diverse worldwide business units, sales literature redesign, exhibit guidelines, signage for global applications and an acquisition rebranding architecture system.back to all posts