michael patrick partners completes santa clara university admissions campaign

New Approach to Admissions Enrollment Marketing

MENLO PARK, CA — Michael Patrick Partners, a nationally recognized creative agency, announced today that it has completed an undergraduate admissions enrollment program for Santa Clara University.

Working in tandem with research firm SimpsonScarborough, the agency crafted a creative strategy and messaging system to guide a multilevel marketing campaign. The keystone of the communications strategy was a 52-page viewbook that took a unique approach to attracting the best and brightest prospective undergraduates from around the world. The viewbook tells the story of Santa Clara University — the only institution that has spent the past 150 years effecting change from the heart of the most innovative place on earth: Silicon Valley.

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