michael patrick partners featured in storyboard magazine

AT&T Pebble Beach Pro-Am Brand Refresh Case Study

MENLO PARK, CA — Michael Patrick Partners, a nationally recognized creative agency, announced today that its 2001 work to refresh the AT&T Pebble Beach Pro-Am Tournament was featured in Storyboard Magazine, based in San Francisco, California.

As one of the PGA Tour’s largest events, the tournament attracts 190,000 spectators and millions of television viewers each year to watch golf’s top players and celebrities tee off for charity.

In 2001, the creative agency was tasked with optimizing the visual impact of the tournament’s brand — in other words, to get the identity ready for a new prime time. It is one of more than 200 brands created or refreshed by the agency.

To see the work, visit michaelpatrickpartners.com/att.

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