AT&T Pebble Beach National
Pro-Am

There's one professional golf tournament that has a crossover audience like no other. During the past decade, Bing's original clambake had evolved into a mega media event. The identity needed a new shine and a firm to steward a consistent tournament brand image. Michael Patrick Partners refreshed the identity to ensure a high-quality branded environment and then also redesigned the event's Web site. The result is a revitalized brand that's ready for prime time.