FreebeePay

Introducing a new mobile coupon/loyalty/payment environment designed to help consumers save money, earn discounts/coupons, share discounts through social networks, donate to nonprofits, and pay for products and services at participating retailers. The success of the brand hinged on connecting with a female target audience—it needed an innovative personality. Gee, what design firm do you think they selected for the assignment? Examine this fun and highly successful strategic brand development program.