Wetpaint

Wetpaint is a next-generation media company that uses its proprietary technologies and expertise in social media to drive and monetize audiences. The company is creating a portfolio of media properties the first being Wetpaint Entertainment—a website targeted to 18-34 year old women. Our firm was hired to design an institutional brand identity that would engage the initial target audience and provide a brand architecture for the brand to succeed within future market opportunities. Wetpaint Entertainment attracts more than six million unique visitors and 25 million page views monthly.