this is a global bank with local personality.
cathay general bancorp
With a network of retail banking branches operating on both sides of the Pacific, Cathay Bank serves multiple segmented markets.
goal
Reconfirm the bank’s commitment to caring about customers, employees, community, and investors—reminding investors that when customers succeed, the bank succeeds.
outcome
Our agency developed a fresh and distinctive presentation reflective of Cathay Bank’s market position.
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