This Is a Fortune 1000 Company With $3 Billion in Revenue
Granite Construction
Through its offices and subsidiaries nationwide, Granite is one of the largest infrastructure contractors and construction materials producers. It specializes in complex projects in transportation and industrial and federal contracting and is a proven leader in alternative procurement project delivery.
Goal
Granite is a sophisticated entity organized into three reportable sub-brands, including construction, large-project construction, and construction materials, and is growing rapidly through acquisitions. We were hired to refresh the brand to bring all business units under a house-of-brands architecture model.
Outcome
This large, overarching assignment included the design of a new brand identity (logo), advertising, brand identity guidelines, a digital marketing campaign, a messaging system, apparel and vehicle identification, multiple annual reports, and a corporate social responsibility program, plus communications to promote safety, quality, and environmental stewardship.
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