This Annual Report Set the Record Straight
Logitech
Our relationship with Logitech goes back 20 years. In 2007, the company had a stellar year and asked our agency to design a visually stimulating annual report.
Goal
The uninformed still thought of Logitech primarily for mice and keyboards. When in reality, the product line had evolved into far more robust offerings.
Outcome
We developed the “The Digital Life” theme to communicate Logitech’s ubiquitous presence in consumers’ lives—consumers interested in only the coolest digital peripherals. Those interface devices that are the last inch between them and their computer, console game, digital music, or home-entertainment system.
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