Recycling The World’s Metal
Schnitzer Steel Industries
One country’s junk is another country’s steel. Located in Portland, Oregon, one of the world’s largest metal recyclers had a financial success story worth sharing with Wall Street.
Goal
Our agency was tasked with crafting the stories that guide three integrated business units: metals recycling, auto recycling, and steel manufacturing.
Outcome
For three consecutive years, we pushed the envelope in treating steel less like a material and more like a miracle.
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