This Is Your Local Bank

Goal

Develop key marketing materials that demonstrate the unique personality of the Umpqua Bank and Umpqua Holdings brands. Don’t hold back—go for it. Develop print and interactive annual reports. Rebrand the retail brokerage subsidiary and high-net-worth private client services business unit. Create retail banking literature. Shake up the marketplace. Flip off the lights and lock the safe on your way out.

Outcome

We helped demonstrate the true character of the Umpqua Bank and Umpqua Holdings brands across lines of business, products, services, and target audiences. Programs ranging from simple to complex. Grandiose to chump change. Whenever the phone rang, we answered. And when the dust settled, our work received awards and recognition from Black Book’s AR100, Graphic Design USA, and Communication Arts.