This Is the Largest Bank in the United States
JPMorgan Chase & Co.
Formerly known as Hambrecht & Quist, the last independent San Francisco–based boutique investment bank noted for its focus on the technology and Internet sectors—an early player underwriting IPOs for Adobe Systems, Apple Computer, and Genentech. Having worked with us to design its annual report for many years, it was acquired by JPMorgan Chase, and we were asked to design the first brochure for the company after the acquisition.
To develop a refreshed brand style and marketing communications environment unlike any investment banking company—anywhere—an identity as innovative as the thought leadership behind one of the Bay Area’s most successful companies.
We completed a new brand including the messaging system to drive all communications and three consecutive annual reports following the IPO, plus the sales and marketing literature. Following our work to differentiate the brand, JPMorgan Chase & Co. acquired H&Q for $1.4 billion.