Press Release | Mar 14, 2019

Michael Patrick Partners Completes Marketing Program for $1 Billion Fundraising Campaign

Historic campaign launched for Santa Clara University

SAN FRANCISCO, CA – Michael Patrick Partners, a nationally recognized creative agency, announced today that it has completed work to help promote a $1 billion fundraising campaign for Santa Clara University. The campaign (, publicly announced on January 19, is the most ambitious in the university’s history—far exceeding all previous endeavors.

Santa Clara University is California’s oldest operating institution of higher learning. Established in 1851 and located in the heart of Silicon Valley, it blends high-tech innovation with social consciousness grounded in the Jesuit educational tradition.

Michael Patrick Partners worked for more than a year on the campaign’s creative strategy, writing and design—to develop a multilevel marketing communications program to heighten awareness of the need to support future generations of SCU students, who will continue to transform lives, shape society and aspire to make the world a better place.

The campaign theme, “Innovating with a Mission,” was selected to emphasize the university’s location in Silicon Valley and the fact that it too is a respected incubator of ideas and ideals that embody the region’s spirit.

The campaign included myriad digital, print and social media tactics. Anchored by an innovative case statement (campaign overview brochure), the approach reflects the agency’s trademark creative strategies that attract both education and mainstream clients.

Robert Maidens, the agency’s associate creative director, says, “Not to be cliché, but the marketing literature our staff developed is groundbreaking for an education fundraising campaign. It’s a highly visual story of a university forging solutions to help resolve the world’s most pressing challenges.”

Keith Pacoma, senior designer, adds, “We had endless material to work with, including a list of renowned SCU alumni such as Leon Panetta and Steve Nash—we got out of the way and let the story unfold.”

Visit to see the work. The case statement is also currently featured on the website of Mohawk Fine Papers as an example of outstanding design and innovative use of paper.

During the past 20 years, Michael Patrick Partners has produced award-winning fundraising, admission enrollment and brand development programs for education marketing. It landed the Santa Clara University work based on its participation in University of Portland’s highly successful RISE fundraising campaign—one of the largest funding campaigns ever for a Pacific Northwest independent college or university—a campaign that resulted in a Gold Award from the Council for Advancement and Support of Education.

About Michael Patrick Partners
Michael Patrick Partners is a San Francisco creative agency best known for developing the E*TRADE identity. Its expertise includes brand communications strategy, brand development, design and marketing campaigns applied to differentiate a market presence at any stage of an organization’s life cycle. The body of work spans banking to beer, education to energy, hamburgers to healthcare and technology to transportation—engaging work that has received awards from the nation’s most coveted competitions. Visit to learn more about the agency.

Media contact
Duane Michael Maidens, Michael Patrick Partners, 503.432.0696,