Press Release | Sep 13, 2018

Michael Patrick Partners Launches Innovative Credit Union Marketing Campaign

Stanford Federal Credit Union Hires Creative Agency

SAN FRANCISCO, CA – Michael Patrick Partners, a nationally recognized creative agency, announced today it has completed an innovative marketing campaign for Stanford Federal Credit Union. 

One year ago the agency was hired to recommend non-traditional financial market creative strategies to help grow deposits and add new client accounts. The successful outcome of that original campaign lead to an invitation for the agency to contribute again to its brand building work. An additional multilevel campaign has now been launched that includes print, online and out-of-home advertising tactics.

Robert Maidens, the agency’s associate creative director, says, “Stanford Federal Credit Union is now one of the top 100 credit unions in the nation, based on asset size. The company’s in-house marketing team turned to our agency for novel approaches. The partnership is everything we could ask for—wonderful creative opportunities with a marketing client at the helm who trusts our approach to developing standout campaigns. Together, we’re producing business results that move the needle.” 

The agency was tasked with promoting a bundle of personal banking products to the alumni audience of Stanford University: home mortgage, auto loan, checking and savings. Plus the official rewards credit card of Stanford Cardinal Athletics. 

For each campaign, the agency applied creative strategies rarely considered for the dull subject of finance. Most recently an imaginative use of illustration ensured the campaign stood out from the crowded landscape of bank and credit union marketing. Visit to see the work.

Maidens adds, “These campaigns target a highly educated audience. Graduates of Stanford University. Trying to convince them of anything would be counterintuitive—our approach presents stop and think moments.”

The agency has developed many successful assignments for other financial clients including Bank of America, Cathay Bank, E*TRADE, JPMorgan Chase & Co., Visa, and Wells Fargo.

Stanford Federal Credit Union (FCU) was created by a group of Stanford employees to serve their banking needs. Today, its grown into a $2.4 billion full-service financial institution owned and operated by more than 65,000 members of the Stanford community and the employees and family members of more than 100 select employer groups throughout the San Francisco Bay Area.

Media contact
Duane Michael Maidens, Michael Patrick Partners, 503.432.0696,