SAN FRANCISCO, CA – Michael Patrick Partners, a nationally recognized creative agency, announced today that the admissions enrollment campaign it created for Santa Clara University Leavey School of Business won a Regional Silver Award from American Advertising Awards, formerly known as the ADDYs.
The work had already won a local Silver Award and was advanced to the District 14 competition where it came out on top again.
The campaign was developed for three segmented audiences: undergraduates, graduates, and executives. To engage these disparate groups, a family of engaging print and digital communication touch points were created to present the attributes of each program.
Growing brand awareness, on a national level, was the primary goal. A story of the renowned program was developed and applied to spread the word of an environment that produces business-ready graduates imbued with unshakable ethics.
Regarded as Silicon Valley’s business school—The Leavey School of Business sits at the hub of the world’s most innovative business environment. Here lines are blurred between where the campus ends and a vibrant entrepreneurial landscape begins.
Robert Maidens, associate creative director at Michael Patrick Partners, stated, “The award is the result of great collaboration (and trust) between our two organizations. We’re proud of the work we’ve done together. And it wouldn’t have been possible had it not been for the entire Santa Clara University team.”
This is the third year in a row the agency has received multiple recognitions from the Show for its innovation approach to marketing campaigns.
The award was presented by the American Advertising Federation (AAF). As a result of the regional accolade, the work will advance forward to be judged at the national level.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year from local ad club competitions.
To see the work, visit michaelpatrickpartners.com/leavey.
Media contact
Duane Michael Maidens, Michael Patrick Partners, 503.432.0696, duane@michaelpatrickpartners.com