MENLO PARK, CA — Michael Patrick Partners, a nationally recognized creative agency, announced today the undergraduate admissions enrollment viewbook and program it created for Santa Clara University (SCU) won Gold and Best of Category medals from American Advertising Awards, formerly known as the ADDYs.
A college viewbook is the keystone communications tactic used to attract the brightest prospective students from around the world to SCU. It tells a story of the only institution that has spent the past 150 years effecting change from the heart of the most innovative place on earth: Silicon Valley.
This is the second year in a row the agency has received multiple recognition from the show.
The awards were presented by the American Advertising Federation (AAF) Silicon Valley. The Best of Category was singled out as the top dog for all sales and marketing category entrants. Now the viewbook moves on to AAF regional competition.
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year from local ad club competitions.
To see the work, visit michaelpatrickpartners.com/scu.