Press Release | Aug 23, 2019

Michael Patrick Partners Wins Gold Award for Santa Clara University $1 Billion Fundraising Campaign

Agency continues to attract education marketing clients

SAN FRANCISCO, CA – Michael Patrick Partners, a nationally recognized creative agency, announced today it received a Gold Award from University & College Designers Association (UCDA). The honor was received for the creative strategy, writing and design of a multilevel marketing program developed for Santa Clara University’s $1 billion fundraising campaign.

The “Innovating with a Mission” campaign received ultimate recognition from the UCDA Design Show. Only six Gold Awards were presented this year from more than 1,000 entries submitted from colleges and universities around the world.

Michael Patrick Partners has quickly built an impressive reputation for helping the education market complete highly successful and imaginative strategies that build brand value. 

Robert Maidens, the agency’s creative director, says, “We look for clients who want a refined image. In this case, stunning black-and-white photography, color illustration, unconventional printing techniques and a compelling story were applied to distinguish Santa Clara University from its competitive universe.” 

Keith Pacoma, associate creative director, adds, “For each assignment, we set the creative bar very high and push the staff to exceed client expectations. It requires discipline to uncover the ultimate solution—the UCDA judges agreed.”

Interestingly, the agency doesn’t live on the education market alone. Best known for designing the E*TRADE identity, Michael Patrick Partners’ historic client list includes additional major-market giants that include Apple, Allergan, Bank of America, Beringer Vineyards, Intel, Ross Stores and Oracle. 

Gold and Best of Show awards follow the agency. Two additional successes include University of Portland’s RISE fundraising campaign—one of the largest campaigns ever for a Pacific Northwest independent college or university—that resulted in a Gold Award from the Council for Advancement and Support of Education (CASE). And the agency recently developed a fundraising campaign for University of Redlands that received recognition from the American Advertising Awards, UCDA and Graphic Design USA. Visit to see the work.

About Michael Patrick Partners
Michael Patrick Partners is a San Francisco creative agency best known for developing the E*TRADE identity. Its expertise includes brand development, brand communications strategy, design, digital marketing, and marketing campaigns applied to strengthen and differentiate a market presence at any stage of an organization’s life cycle. The body of work spans banking to beer, education to energy, hamburgers to health care, and technology to transportation—engaging work that has received awards from the nation's most coveted competitions. Visit to learn more about the agency.

About UCDA
University & College Designers Association (UCDA) inspires designers working in academia in North America and around the world by delivering relevant programming and benefits in a personal and thoughtful way. The organization provides for the professional and personal growth of its members and advocates for designers’ and educators’ roles within their institution. UCDA works to elevate the importance of design overall. Visit for more information.

Media contact
Duane Michael Maidens, Michael Patrick Partners, 503.432.0696,