this is a fortune 1000 company with $3 billion in revenue.

granite construction

Through its offices and subsidiaries nationwide, Granite is one of the largest infrastructure contractors and construction materials producers. It specializes in complex infrastructure projects, including transportation, industrial and federal contracting, and is a proven leader in alternative procurement project delivery.

goal

Our agency was hired to refresh the brand with the goal to bring all units under a house of brands architecture strategy. Granite is a sophisticated company organized into three reportable business segments including construction, large project construction, and construction materials, and is growing rapidly through acquisitions. In addition to business segments, it operates groups and by public and private market sectors. 

outcome

This large overarching assignment included the design of a new logo, advertising, brand identity guidelines, marketing campaign, messaging system, vehicle identification system, multiple annual reports, and corporate apparel. After 12 years our relationship continues developing programs for safety, quality, and environmental stewardship.

historical brand development client list

interested in more brand development work? see our portfolio.