this is a world-renown venture brand.
mayfield
Here's a global venture capital firm with $3 billion in assets under management and 46 years of successfully investing in companies like Amgen, Genentech, Lyft, and SanDisk. Of its portfolio companies, 114 have gone public and 160 have been acquired.
goal
Develop a refreshed brand strategy and visual identity, positioning Mayfield as a people-focused venture capital firm.
outcome
Mayfield’s approach is to invest in people more than technologies or products. Because people make products—not the other way around. With that focus in hand, we articulated a brand strategy and messaging system to guide the story throughout all marketing communications. And to pay-off the brand, we designed a distinctive new wordmark and developed a new website to reintroduce Mayfield to the world.
historical brand development client list
- Abgenix
- AT&T Pebble Beach Pro-Am
- Barhyte Specialty Foods
- Bohannon Companies
- Brøderbund Software
- CAI International
- Carlton Farms
- E*TRADE
- EPRI
- FEI
- Fortex
- Freeslate
- Granite Construction
- Hercules Capital
- JMP Group
- Logitech
- Lynmar Winery at Qual Hill Ranch
- Menlo Park Chamber of Commerce
- Monterey Peninsula Foundation
- Rebuilding Together
- Sega
- Stanford University Alumni Association
- Swift Navigation
- Tasting Room
- Umpqua Bank
- University of La Verne Office of Strategic Communications
- University of Portland Office of Marketing Communications
- Webcor