this is how to reinvent an education brand.

university of portland

The guiding vision of the Congregation of Holy Cross directs this 118-year-old university. However, an initiative of the university’s strategic plan called for a visual identity that felt less like the Vatican and more like the hip city across the Willamette River. 

goal

Evolve the brand into a modern system inspired by the classic elements of the historic logo. Reposition the entire visual identity into a highly sophisticated communications environment that will appeal to prospective students, alumni, donors, and the business community.

outcome

During the course of our seven-year relationship with the University of Portland, we’ve designed the advertising, end-to-end visual identity system, admission enrollment campaigns for undergraduate and graduate audiences, historic fundraising campaign, environmental and sports venue graphics, and website. You name it; we’ve done it. The work has received CASE Grand Gold, Gold, Silver, and Bronze Medals plus other mainstream awards.

historical brand development client list

interested in more education work? see our portfolio.

interested in more brand development work? see our portfolio.