this is brand leadership down on the farm.

carlton farms

When the Pacific Northwest was just learning about the farm-to-table movement, Carlton Farms had already invented it. The story is rooted in an unwavering commitment to provide the freshest, artisan all-natural pork and beef products to the neighboring regions—handcrafted fresh meat products from animals raised regionally without hormones or growth accelerants.

goal

This commitment had been nurtured for 50 years but Carlton did not project a market-leader image. We stepped in to develop a more relevant communications environment and promote top-of-mind name recall to restaurants, hotels, gourmet markets, and consumers. 

outcome

Our work included a comprehensive brand communications strategy, trade and newspaper advertising campaigns, a new logo, out-of-home tactics, website, channel marketing program, financial presentation, and social media—a complete refresh from top to bottom. 

historical brand development client list

interested in more brand development work? see our portfolio.