This Launch Demanded Our Methodical Approach

Neodyne Biosciences

Neodyne Biosciences develops innovative bioanalytical solutions for protein and cell biology in life science research and pharmaceutical and biotherapeutic development. With more than 140,000 placements in laboratories around the world, its instruments have contributed to remarkable scientific research described in 230,000+ peer-reviewed publications.


We were asked to develop the branded environment for this new medical innovation. The product prevents the growth of scar tissue caused by body movement—a dressing that gently holds the sides of a closed incision together, protecting and stabilizing the skin so that everyday movement does not pull at the incision.


A product launch was being planned, and a complete marketing rollout had to be quickly orchestrated. Our agency named the product “embrace,” developed the brand identity (logo), created the brand personality, and designed product packaging. The result was embrace® Active Scar Defense.

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