This Is Today’s Most Relevant Business School.

Santa Clara University

Meet Silicon Valley's business school—Santa Clara University's Leavey School of Business. The hub of the world's most innovative business leaders. Here lines are blurred between where the campus ends and a vibrant entrepreneurial landscape begins.

Goal

Grow awareness and enrollment, on a national level, for the renowned programs and certificates offered in an environment that produces business-ready graduates imbued with unshakable ethics.

Outcome

Our agency developed this award-winning admissions enrollment campaign by engaging segmented audiences—undergraduates, graduates, and executives. To appeal to these disparate student groups, a 46-page viewbook was created to present the attributes of each program. From there a series of travel and program booklets were designed—specific to each curriculum—addressing top-of-mind care-abouts. The school’s website was also populated with new messaging and key visual elements. To thank prospective students for their interest, campus-visit packages and thank-you gifts were produced. Now the school is experiencing its strongest enrollment pool in history and our agency's running out of shelf space for the campaign's creative industry awards.

recognition

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