2008 Viewbook
2008 Viewbook
2008 Viewbook
2008 Viewbook
2014 Viewbook
2014 Viewbook
2014 Viewbook
2014 Viewbook
2014 Viewbook
2014 Viewbook
2014 Viewbook
This Is The School On The Bluff.
University Of Portland
If Portland is the place where young people go to retire, University of Portland is where the best and the brightest prepare for life.
Goal
Develop consecutive admission enrollment campaigns to distinguish University of Portland within the competitive landscape. Change the dialogue. Look and speak in a new way with a discerning young audience but respect the university’s purpose and culture.
Outcome
Our agency took a radical approach to previous tactics. We went big and bold. Our campaigns showed more and spoke less. We crafted an honest, compelling story of a rich history that instills graduates with ethics and confidence. The Office of Admission was rewarded with years of steady enrollment records. And our efforts received CASE Grand Gold and additional mainstream awards.
