This Is A University’s Refreshed Visual Identity.

University Of Portland

The guiding vision of the Congregation of Holy Cross directs this 115-year-old university. But one very specific initiative of the university's strategic plan called for a visual identity system that felt less like The Vatican and more like the hip city across the Willamette River.


Evolve the brand into a modern system inspired by the classic elements of the historic logo. Reposition, realign, and refresh the university's entire visual identity into a highly sophisticated communications environment that appeals to prospective students, alumni, donors, and the business community. 


Over the course of our seven-year relationship we've directed the advertising, brand identity, enrollment recruitment campaigns for undergraduate and graduate admissions, advancement campaign, environmental graphics, sports venue environments, and the website. You name it, we've done it. 

Interested in more education work? See our portfolio.