Brand Identity (logo)
Brand Identity Guidelines
Brand Identity Guidelines
Brand Identity Guidelines
T-shirt Design
Viewbook
Viewbook
Viewbook
Campus Experience Viewbook
Campus Experience Viewbook
Campus Experience Viewbook
Academic Experience Viewbook
Academic Experience Viewbook
Academic Experience Viewbook
Case Statement
Case Statement
Case Statement
Out-of-home Advertising (wild postings)
Athletic Venue Graphics
Environmental Graphics
Environmental Graphics
Environmental Graphics
Environmental Graphics
This Is A University’s Refreshed Visual Identity
University of Portland
The guiding vision of the Congregation of Holy Cross directs this 115-year-old university. But one very specific initiative of the university's strategic plan called for a visual identity system that felt less like the Vatican and more like the hip city across the Willamette River.
Goal
Evolve the brand into a modern system inspired by the classic elements of the historic logo. Reposition, realign, and refresh the university's entire visual identity into a highly sophisticated communications environment that appeals to prospective students, alumni, donors, and the business community.
Outcome
Over the course of our seven-year relationship, we've directed the advertising, brand identity, enrollment recruitment campaigns for undergraduate and graduate admissions, advancement campaign, environmental graphics, sports venue environments, and website. You name it—we've done it.