this is the official credit card of the cardinal.

stanford federal credit union

We produced two campaigns to drive existing and prospective Stanford Federal Credit Union members to apply for the Stanford Alumni Rewards Visa credit card.

goal

Create two creative campaigns to drive existing and prospective Stanford Federal Credit Union members to apply for the Stanford Alumni Rewards Visa Credit Card. One campaign for alumni of Stanford University and the other for die-hard Stanford Cardinal football fans.

outcome

Each campaign touch point was singular in focus, whether promoting the benefits of the credit card's rewards points program or zero annual, balance transfer, cash advance, or foreign transaction fees. As a result of our messaging and creative strategy, credit card applications are tracking to the credit union's production goals.

historical financial services client list

  • Andreessen Horowitz
  • Bank of America
  • Cathay Bank
  • Correlation Ventures
  • E*TRADE
  • Fair, Isaac and Company (FICO)
  • First Tech Federal Credit Union
  • Fortex
  • Franklin Resources (Franklin Templeton Investments)
  • Hambrecht & Quist (JPMorgan Chase & Co.)
  • Hercules Capital
  • Institutional Venture Partners
  • JMP Group
  • Mayfield
  • Montgomery Asset Management
  • Montgomery Securities
  • Redpoint Ventures
  • Tech CU (Technology Credit Union)
  • Top Tier Capital Partners
  • Umpqua Bank
  • Umpqua Holdings
  • Union Bank
  • Visa
  • Wells Fargo

interested in more financial services work? see our portfolio.