this is banking with your best interests at heart.

tech cu

The first comprehensive, integrated consumer advertising campaign for a 55-year-old, nonprofit credit union that has its members best interests at heart.

goal

Produce a creative campaign that encourages prospective members to question their existing financial relationship, while building brand awareness and value for Tech CU, and also redesign the website.

outcome

To support our "Bank Happily Ever After" campaign, broadcast television and radio commercials, digital transit and out-of-home boards, print, and online display banners were developed. Post-campaign research proved our work increased brand awareness that led to record membership and new account activity. Our work also won multiple ADDY awards. The refreshed corporate website also won multiple awards from Credit Union National Association (CUNA) for excellence in design.

recognition

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