Illustrations by Michael Austin
Illustrations by Michael Austin
Illustrations by Michael Austin
Brochures
Brochure
Brochure
Print Ad
Website
Website
Website
Powerpoint
Powerpoint
Powerpoint
Social (desktop)
Social (mobile)
Social (mobile)
This Is How To Distinguish A Brand.
Wells Fargo Advisors
We have a long history with Wells Fargo that dates back three decades. On the investment and consulting side of the business, its network of advisors is substantial but individual brands lack differentiation.
Goal
A trusted Portland-based financial advisor within the Wells Fargo Advisor network wanted to stand out in a positive way. In most cases, generic happy customer photography is used within the industry. Our client wanted to shake things up—to look like a market leader—and enable their personal tailored approach to money management come through in its marketing materials.
Outcome
We developed an integrated digital and print campaign that included a new website, advertising, and literature to introduce the visionary image. And to differentiate the brand we applied illustrations—iconic financial metaphors of colorful images that suggest positive outcomes. The result is a brand as distinctive as the client’s investment strategies—a brand that demands attention.
Historical Financial Services Client List
- Andreessen Horowitz
- Cathay General Bancorp
- Correlation Ventures
- E*TRADE
- Fair, Isaac and Company (FICO)
- First Tech Federal Credit Union
- Fortex
- Franklin Resources (Franklin Templeton Investments)
- GGV Capital
- Hambrecht & Quist (JPMorgan Chase & Co.)
- Hercules Capital
- Institutional Venture Partners
- JMP Group
- Mayfield
- Montgomery Asset Management
- Montgomery Securities
- Redpoint Ventures
- SmartBiz
- Stanford Federal Credit Union
- Tech CU (Technology Credit Union)
- Top Tier Capital Partners
- Umpqua Bank
- Umpqua Holdings
- Union Bank
- Visa