This Is How To Distinguish A Brand.
Wells Fargo Advisors
We have a long history with Wells Fargo that dates back three decades. On the investment and consulting side of the business, its network of advisors is substantial but individual brands lack differentiation.
A trusted Portland-based ﬁnancial advisor within the Wells Fargo Advisor network wanted to stand out in a positive way. In most cases, generic happy customer photography is used within the industry. Our client wanted to shake things up—to look like a market leader—and enable their personal tailored approach to money management come through in its marketing materials.
We developed an integrated digital and print campaign that included a new website, advertising, and literature to introduce the visionary image. And to differentiate the brand we applied illustrations—iconic ﬁnancial metaphors of colorful images that suggest positive outcomes. The result is a brand as distinctive as the client’s investment strategies—a brand that demands attention.
Historical Financial Services Client List
- Andreessen Horowitz
- Cathay General Bancorp
- Correlation Ventures
- Fair, Isaac and Company (FICO)
- First Tech Federal Credit Union
- Franklin Resources (Franklin Templeton Investments)
- GGV Capital
- Hambrecht & Quist (JPMorgan Chase & Co.)
- Hercules Capital
- Institutional Venture Partners
- JMP Group
- Montgomery Asset Management
- Montgomery Securities
- Redpoint Ventures
- Stanford Federal Credit Union
- Tech CU (Technology Credit Union)
- Top Tier Capital Partners
- Umpqua Bank
- Umpqua Holdings
- Union Bank