This Is How To Distinguish A Brand.

Wells Fargo Advisors

We have a long history with Wells Fargo that dates back three decades. On the investment and consulting side of the business, its network of advisors is substantial but individual brands lack differentiation.


A trusted Portland-based financial advisor within the Wells Fargo Advisor network wanted to stand out in a positive way. In most cases, generic happy customer photography is used within the industry. Our client wanted to shake things up—to look like a market leader—and enable their personal tailored approach to money management come through in its marketing materials.


We developed an integrated digital and print campaign that included a new website, advertising, and literature to introduce the visionary image. And to differentiate the brand we applied illustrations—iconic financial metaphors of colorful images that suggest positive outcomes. The result is a brand as distinctive as the client’s investment strategies—a brand that demands attention.

Historical Financial Services Client List

  • Andreessen Horowitz
  • Cathay General Bancorp
  • Correlation Ventures
  • Fair, Isaac and Company (FICO)
  • First Tech Federal Credit Union
  • Fortex
  • Franklin Resources (Franklin Templeton Investments)
  • GGV Capital
  • Hambrecht & Quist (JPMorgan Chase & Co.)
  • Hercules Capital
  • Institutional Venture Partners
  • JMP Group
  • Mayfield
  • Montgomery Asset Management
  • Montgomery Securities
  • Redpoint Ventures
  • SmartBiz
  • Stanford Federal Credit Union
  • Tech CU (Technology Credit Union)
  • Top Tier Capital Partners
  • Umpqua Bank
  • Umpqua Holdings
  • Union Bank
  • Visa

Interested in more financial services work? See our portfolio.