This Is Brand Leadership Down on the Farm
Carlton Farms
When the country was learning about farm-to-table, Carlton Farms had already invented it.
Goal
The Carlton Farms story is rooted in an unwavering commitment to provide the freshest artisan, all-natural pork and beef products—handcrafted fresh meat from animals raised regionally without hormones or growth accelerants. And although the company’s commitment to providing superior meat products had been nurtured for 50 years, the Carlton brand did not project a market-leader image—a brand refresh was needed.
Outcome
We stepped in to develop a more relevant market presence and a visually engaging design to promote top-of-mind name recall to expand the brand’s reach to upscale restaurants, hotels, gourmet markets, and consumers. Our work included a comprehensive brand communications strategy, trade and newspaper advertising campaigns, a new brand identity (logo), out-of-home tactics, a website, a channel marketing program, a financial presentation, and social media—a complete refresh from top to bottom.